Every business is a cultural fact

I study objects, practices and stories to understand how meaning is made. I teach at university level and bring the same research into business decisions.

Objects are a concrete form of culture: the work, the time and the ideas of their makers settle into them. Around objects, gestures, habits and stories take shape that make them legible as documents, with precise tools and a certain slowness. This is how I study businesses, and how I teach.

about me

My name is Gaia Poli.
I am an expert in branding and communication strategies, working with people and communities.

more about me | collaborations

what I do

I practice marketing communication and branding with a holistic approach; these, for me, are ancient arts and, at the exact time, sciences that are more current than ever.

my approach